The lecture will present the emergence of the discotheque as an architectural genre in Francoist Spain. After the wars, the power and desire regimes of western Europe were restructured under the influence of the USA. Under this operation, Spain became the first destination in the world in the number of tourists, which were looking for sun and fiesta. A new transnational libidinal economy around evasion and night leisure transformed the coastal geographies of the Mediterranean at the rhythm of ye-ye. In this context, the discotheque appears as a paradigmatic architecture through which to read the post-war cultural displacements of the consumer society. Constituted by global flows of people, technologies and cultural products, the discotheque resignified the body through novel spatial experiences and dance, while incorporating the masses into the logics of techno-capitalism.